FAQs
Still got a few things you’d like to clarify?
I’ve answered some of my most frequently asked questions so you don’t have to ask them.
Why don’t you specialise in a specific sector?
I do. Marketing. Regardless of what industry your project falls into, the fact that you have something to market means you already have the product know-how. Where I come in is helping you build a brand around your product or service to gain the visibility and audience connection that you need. I’ve worked in categories ranging from cosmetics to tech, literature to simply taking an idea from conception to execution. Getting into the minds of your target audience requires strong branding, storytelling and marketing, not specific industry experts.
Do you offer your services to individuals too?
Absolutely. I love partnering with individuals to help them achieve their goals - be it bringing a startup to life, building their personal brand, or steering them through an important career change. The one-to-one nature of these relationships is a firm favourite.
Am I locked into a long-term contract?
Never. There are no hidden fees or commitments, everything is agreed and committed to paper so everyone knows exactly where they stand. In the unlikely circumstance that things aren’t working out, we each have the opportunity to conclude our partnership. Depending on the size of the project, the scope of work and the timeline, we will work out the best way to structure an agreement, be it a rolling retainer (often favoured), a day rate (often for more time-sensitive projects), or an overall project fee for completion of a particular set of deliverables. It’s all up for discussion and I make it a priority to ensure that my partners are comfortable before committing to any arrangements.
How do you create your pricing model?
As you’re probably aware by now, everything starts with a story. In order to get things going, I like to book in a free-of-charge, no-strings-attached consultation where we discuss your project or goal and work out where the gaps lie. Then, I go away and figure out what is needed to make it happen, and write a proposal based on this analysis. This forms the basis of our next discussion and we take it from there.
Do you deliver all of this in-house or do you work with others?
I’m a solo artist but I do have the support of a cherry-picked team of specialists I can draw on when needed. This could be to boost the timing of deliverables or assist with services that I don’t provide, such as graphic design. For the most part, however, I pull in external help to cover the more junior tasks that take up unnecessary time, so I can focus on the top-tier stuff.
Do you offer a full-package option for these services?
The most likely scenario in this case would be for me to take on the role of a CMO (Chief Marketing Officer), which would entail everything a CMO would do.
How quick are your turnaround times?
While this depends on the needs of the project, I can assure you that I work efficiently and to strict deadlines. To ensure that you remain satisfied with the speed of progress, I often work on rolling retainers and with shared tracker charts to make sure that everything is delivered with time to spare.
Do you offer SEO services?
I don’t offer SEO as a service in its own right because I don’t feel it is a job unto itself - it comes with anything content-related. People often think of SEO is this dark back-room of the internet where some kind of black magic happens. It’s not. Once you understand it, it becomes second nature so I routinely explain SEO to partners who aren’t familiar with it in a very digestible way. I can help you demystify what a good SEO strategy entails and, of course, all of the content I create is optimised for SEO. Naturally.